Inside An Austin Clothing Boutique Where Fashion Rules

By: Casey Gerber

November 25, 2016

From boutique airlines to boutique hotels, to well, boutique-boutiques, there’s something about shopping small that burns a hole in our pockets and brings joy to our hearts. And while infinite options exist online, there’s no denying the personal experience that local, brick and mortar stores provide.

Our favorite newcomer? Adelante. Redesigned after ten years in business by Laurel & Wolf’s own Claire Zinnecker, this boutique is girly girl done Austin-style. Decked out in soft, blush tones, marble print wallpaper, and rattan accents, the design reflects the edgy-feminine look of the clothes.

Inside An Austin Clothing Boutique Where Fashion Rules, Laurel & Wolf, adelante-202-copy

Photo by Molly Winters

So, where does one start when freshening up a space after a decade’s worth of wear and tear? The floors! “Step one was to put in those new concrete floors, so I suggested to Tricia (the store owner) that we experiment with brass inlay. I had the brass cut locally and spent way too many hours moving them around because I wanted there to be an obvious statement when you walk in. The concrete guys thought I was crazy!” says Claire.

Inside An Austin Clothing Boutique Where Fashion Rules, Laurel & Wolf, adelante

Photo by Molly Winters

This level of “crazy” is exactly what drew Claire to the project. “I love commercial spaces because I think you can be a bit bolder and more experimental than you would in a residential space. I personally love touching the surface of things to help create that canvas,” says Claire.

And when it comes to Adelante’s canvas, Claire and Tricia both agreed that the space needed to let the clothing do all the talking. “When you walk in your eye should rest somewhere, rather than be bombarded,” says the designer.

Inside An Austin Clothing Boutique Where Fashion Rules, Laurel & Wolf, adelante-207-copy

Photo by Molly Winters

Each and every element of the store’s new design was chosen to amplify the product, not overshadow it. According to Claire, “The last time Tricia did a remodel, it was a lot of paisley and floral prints, but this time, she wanted to simplify the rest of the patterns to let the clothes stand out.”

Inside An Austin Clothing Boutique Where Fashion Rules, Laurel & Wolf, adelante-203

Photo by Molly Winters

By designing her own fixtures, Claire cut down on the clutter even more. From the adjustable shelves and the custom t-stands to the angular cash wrap, she wanted to create a space that Tricia could grow into. “A lot of the challenge was designing fixtures that showcase the pieces without making you see a sea of clothes. My goal in any custom fixture is that it should be used in more than one way,” says the designer.

Inside An Austin Clothing Boutique Where Fashion Rules, Laurel & Wolf, adelante-201

Photo by Molly Winters

So, for a store that’s in the business of doing makeovers, what do customers think of Adelante’s transformation? “They love it! With the added windows, concrete floor, and fresher paint, everyone thinks that we added onto the space. They’re even hosting blogging conferences there because they saw it on social media!” gushes Claire.

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