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A Conversation With Our Founder, on International Women’s Day

By: Amy Wicks

March 8, 2018

It’s hard to believe it’s been three years since our chief executive officer, Leura Fine, founded Laurel & Wolf! Read on to learn more about her startup journey, words of advice for budding entrepreneurs and how’s she’s celebrating today!

Which female entrepreneur do you admire and why?

Katrina Lake is a great inspiration to me. She has built an enormous business for women and by women. When she took Stitch Fix public, it was a pretty magical moment watching her ring the bell at the Nasdaq MarketSite, while holding her new baby. She is an example of someone who has defied a lot of odds and is showing women that you can have a career and a family. She embraces her femininity instead of rejecting it which is a great example to set.

 

A Conversation With Our Founder, on International Women’s Day

Photo Courtesy of Silicon Valley Bank

What is the most important message you want to send out to our community?
 Women are powerful and can do anything. Don’t let anyone put you in a box and keep you from going after what you want. I believe if you are willing to put in the hard work and you aren’t afraid to face failure, then there isn’t anything you can’t do. Ladies, let’s get after it!

 

Can you talk about what it’s like to be a female founder today and how it’s changed since you started Laurel & Wolf?
A Conversation With Our Founder, on International Women’s Day

Photo Courtesy of Theory

We are three years into Laurel & Wolf and in that time a lot has happened. We saw the defeat of the first female presidential candidate and the rise of the #MeToo movement. I think it is still an incredibly challenging environment for female entrepreneurs but the good news is there are a lot of people working to change that. The most important thing is to continue to bring people together to support change. One of the things I think a lot about is how the only way we are going to make a difference is to make sure that young women continue to hear that they can do anything. I hope the next generation can stop having conversations about what it’s like to be a female founder because women will be participating equally and being paid equally for all roles in all industries.

If you could share any advice with your former self, right before you launched Laurel & Wolf, what would it be?
A Conversation With Our Founder, on International Women’s Day

Photo Courtesy of Silicon Valley Bank

Make sure you take the time to celebrate the wins. When you start your own company, the finish line is always moving, and you are always setting a higher bar, but sometimes it is important that you take a step back and appreciate all that you’ve not only accomplished but survived! Showing up and being energized every day to continue to build is critical to long-term success so take care of yourself, so you can do that.

How are you celebrating International Women’s Day?

I will celebrate the day with other female entrepreneurs. There is a conference happening nearby, where we are going to connect and share ideas to empower one another to continue to build big businesses.

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