Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft

By: Casey Gerber

May 27, 2015

Some may say that Bryce Maddock is not your average twenty-nine year old. As the CEO of a highly successful virtual outsourcing company called TaskUs, the self-proclaimed adventure seeker has to find a balance between the busy working world of entrepreneurship and play. With three offices in the Philippines the young CEO certainly jets around a lot, but the company’s Santa Monica office keeps him grounded in his home base of Los Angeles, which is where our story begins.

 

After moving into a new loft apartment in Venice, Bryce sought out Laurel & Wolf to help him transform his new pad into a contemporary abode with a playful vibe. He wanted his new space to allow him to focus and work from home, kick back with his dog after a long day, and have guests over for some much-needed R&R. Bryce selected the style board Laurel & Wolf premium designer Lucinda Pace had prepared for him and from there the two communicated through L&W’s virtual platform, taking his beautiful bachelor pad to the next level.

“Before I got this new loft I was living with a roommate in a very small two bedroom apartment and I wasn’t really excited to go home. Today I feel excited to come home, I’m much more efficient; it’s a process where you suddenly begin to feel like a…grown up.”

Scroll through to check out the amazing before-and-after pics!


BEFORE: The Living Room

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-before-living


AFTER: The Living Room

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-living-after

Bryce wanted his living room to feel smart, elegant, and playful with a slightly beachy vibe so Lucinda kept a cool color palette throughout, using furniture and decor in tones of grey, brown, and navy. The structured leather couch plays well against the tessellated geometric motif of the rug, which offers a patterned pop of style to the room.

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-living-after2

Elements like the leather lounge chair and overarching floor lamp give the room a contemporary, classic appeal, blending old comfort and visionary modernism. The art and decorative items selected by Lucinda give the room a lighthearted air while still remaining streamlined through a palette of correlating colors.


BEFORE: Guest Bedroom

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-guestroom-before


AFTER: The Guest Bedroom

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-guestroom-after

Since friends often crash at his place, Bryce felt the need to create a comfortable guest bedroom that complemented the aesthetic of the rest of his pad. Lucinda filled the space with a sleek bed covered in a simplistic duvet set from Joss and Main, a retro-modern dresser with matching nightstand, and a little bit of life provided by a colorful print and a few plants.


BEFORE: The Patio

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-patio-before


AFTER: The Patio

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-patio-after

In sunny Southern California, no place is complete without a cool outdoor space to chill. Bryce’s bare patio became whole with the addition of lounge chairs, bright, fun patterns, and a wall of succulents.


BEFORE: The Master Bedroom

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-bedroom-before


AFTER: The Master Bedroom

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-bedroom-after

The master bedroom underwent a major transformation as the carpet was torn up to reveal a lovely natural oak wood floor, which was paired with a grey shag carpet. The bed adds serenity and grace to the bedroom, while the monochromatic neutral tones give the room a peaceful ambience.


BEFORE: The Kitchen

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-kitchen-before


AFTER: The Kitchen

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-kitchen-after

Laurel & Wolf Makeover: Bryce Maddock’s Venice Beach Loft, Laurel & Wolf, bryce-kitchen-after2

Bryce’s kitchen transformation is proof that just a few simple additions and alterations can make a MAJOR difference in a space. The kitchen went from bland to bold with a small chevron rug, a super sweet bar cart, and handmade leather counter stools.


Bryce’s loft came together beautifully and he very much enjoyed the seamless process of preparation and communication through Laurel & Wolf’s interface. The final result perfectly embodies the kind of place Bryce enjoys coming home to after a long day; somewhere he can work, relax, and spare a little time for fun, too.

xoxo, Laurel and Wolf

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